Take one glance at the latest Spot Ten TV report from iHeartMedia-owned Media Monitors, and you’ll instantly notice something unique about the new report. Four of the ten slots are taken by restaurant chains, and one of them — Panera Bread — is taking on a particularly aggressive push to lure consumers to its locations.
For the week ending October 6, Panera soared to No. 8 from No. 63 overall, thanks to some 20,240 spots detected by Media Monitors.
This matches efforts for three QSRs: Wendy’s, Domino’s and McDonald’s.
Taking the lead this week is pharma brand Dupixent, while the Kamala Harris for President campaign remains strong with a No. 2 finish and some 31,832 spots.
Also strong this week are Vicks and accident attorney specialty firm Morgan & Morgan.
How does the Spot Ten Cable report compare?
For the week ending October 6, Domino’s tops them all with some 93,163 spots, making it the top user of both cable and broadcast TV for the week.
That said, Kinder, 4imprint, Sherwin-Williams and The Home Depot stand out from spot TV, where Progressive is also active.
