When looking across Spot TV, Spot Cable and Spot Radio, Macy’s is the clear leader when it comes to audience exposure.
But, when looking specifically at Spot Radio, there’s one home improvement retailer that takes the top spot rather convincingly for the week ending December 17.
According to Media Monitors, Lowe’s is the biggest user of Spot Radio by play count, beating out a Pfizer campaign and pushing one Boost wireless effort down to the No. 3 slot. A second Boost Mobile campaign rises to No. 6, in contrast.
Also of note is a new effort from Wendy’s.
