Maxed Out: Another Big Week At Spot Cable

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The Discovery+ and HBO Max apps are now more, as David Zaslav & Co. has merged them into a new MAX app. To gain awareness — and new users — Warner Bros. Discovery is again taking its pitch to consumers of cable television.


In the latest Media Monitors Spot Ten Cable report, Max is again the big No. 1.

In fact, it has a 20,000-plus play count lead over No. 2 Booking.com, which debuts with a big new campaign.

In the QSR arena, Domino’s and Burger King remain strong, as Subway slips to the tenth slot.

On the latest Media Monitors Spot Ten TV report, pharmaceutical brands Dupixent and Skyrizi remain big brands, while Lowe’s steps it up in the home improvement retailer category.

Meanwhile, end-of-the-fiscal year activity from Ford Dealer Association puts it in the Spot Ten — a welcome sign that automotive dollars are finally returning to pre-COVID-19 pandemic activity patterns.