MIAMI BEACH — One of the last media industry events to be held prior to the March 2020 arrival of COVID-19 in North America was Matrix Solutions’ fourth Media Ad Sales Summit.
The Pittsburgh-based tech company has confirmed that it is heading back to South Florida, and will stage its two-day event right next door to NATPE Miami.
The event, returning to the Eden Roc/Nobu Hotel, is scheduled for January 19-21, 2022.
The Summit brings together media and tech thought leaders from across varying market verticals and, says Matrix Solutions, will provide “the necessary forum for discussing and invoking real change for building a prosperous advertising ecosystem that promotes industry-wide automation, data consistency, and transparency.”
Additionally, the sessions will delve into “reducing the friction between the buy and sell sides when delivering advertising inventory across multiple delivery paths.”
Among the key topics to be discussed are:
- Ad Sales Automation & AI
- Programmatic Ad Sales
- Data-enabled Linear & Cross-Platform Sales
- Addressable Advertising
- Fast, OTT, CTV & AVOD
- Local TV Advertising in a Digital World
To register, view the agenda, or get more information on the Media Ad Sales Summit, visit https://www.matrixformedia.com/summit2022.