NEW YORK — With Country superstar Carrie Underwood nearby performing for NBC’s “TODAY,” the TVB Executive Summit was just getting underway inside the famed Studio 8H of 30 Rockefeller Plaza. Inside, MAGNA EVP of Local Investment Joe Cerone was readying to appear on a panel discussion focused on agencies alongside AdImpact & Smart Media Group President/CEO Kyle Roberts and RPA SVP/Executive Director Brian McCord.
Cerone’s discussion likely touched on MAGNA’s fall 2023 U.S. ad forecast update, which trumpets that digital advertising has “finally” recovered. Alas, the portrait for traditional media is hardly as shiny as the east facade of 30 Rock.
