LTN and syndicated programming distribution provider Extreme Reach XR have partnered up, bringing a new live syndicated programming option to broadcast stations across the U.S. – extending to more 900 stations across every DMA.
The goal? Real-time syndication management ease.
The joint offering enables studios to unify file-based workflows via XR’s platform
and live delivery via LTN’s IP network, extending reach into an existing, growing
footprint, the companies say.
XR is designed to help studios and brands manage all aspects of advertising and syndicated programming delivery — from ad asset management and rights tracking to distribution across 50,000 media platforms worldwide.
XR’s partnership with LTN expands its offering with enhanced live delivery capabilities, allowing studios to deliver shows to affiliates in real-time as they are produced — all
from a single service provider, the companies note.
XR manages episodic program syndication, monetization and rights management; LTN delivers live video delivery and can extend studio production teams by providing additional services.
