A cloud-based management, traffic, billing, sales, and AI-powered production platform designed specifically for broadcasters co-founded by Fletcher Ford has been acquired by a provider of 24/7 music formats for broadcast radio.
The acquisition of Radio Workflow by Local Radio Networks (LRN) creates an “all-in-one platform” for programming and back-end office operations, the companies shared in a Tuesday announcement.
LRN Chief Executive Officer Steve Swick commented, “Uniting with Radio Workflow brings together unprecedented cost saving opportunities, as well as the best 24/7 music programming across the radio dial for Small and Medium Market station owners and operators, allowing them to focus on growing their business up and down the Main Streets of their local communities. Broadcasters no longer have to concentrate their personnel on programming and operations; instead, they gain both in a single, integrated solution designed by leaders in Middle-Market Radio, who understand the unique demands of Small and Medium Market radio owners.”
Ford will continue as Chief Revenue Officer for Radio Workflow under LRN ownership. “I’ve spent my career collaborating with local broadcasters, and I know firsthand the challenges they face and the opportunities ahead,” said Ford. “By combining the passion and expertise of both Radio Workflow and LRN, we are assembling a team that represents the highest standards and technical excellence of both operations, with a deep understanding of middle market radio station requirements.”
Radio Workflow’s other co-founder is Chief Information Officer Shane Zammit, who also continues in his role.
