BOCA RATON, FLA. — The affiliate research tool from Reatro Ventures, ARC Software, is now integrated with the digital audio and podcast industry technology now owned by The E.W. Scripps Co.
The arrangement with Triton Digital brings a “Listen Live” capability directly within the ARC platform.
While mainly used for researching station data, Nielsen ratings, coverage maps and a full-service CRM, users of the ARC platform can now live stream audio from any Triton-powered station directly within the ARC platform.
“We built ARC as a comprehensive turnkey affiliate research solution to enable users to streamline their day,” said Jason Bailey, who founded Reatro and is operated independently from his role with Sun Broadcast Group. ”The ability to listen to a station that you are doing business with from within the same page that houses your data is icing on the cake. We are proud to partner with Triton Digital, and to integrate with their industry-leading technology to make this possible.”
Triton Digital President of Market Development John Rosso added, “Listen Live will help to deepen ARC users’ knowledge of the programming and talent on the stations they transact with, without ever having to leave the platform.”
In addition to the new Listen Live powered by Triton Digital, ARC has recently added the ability to create corporate contracts, log corporate opportunities, track opportunities and forecast annual performance of a sales team. More recently, ARC launched integrated online Intention Forms and Station-Side Affidavits for live events.