An emu can’t fly, but Liberty Mutual Insurance is soaring ahead in the ever-competitive auto insurance specialist category when it comes to advertising activity at Spot Cable. That’s the latest takeaway from the Media Monitors Spot Ten Cable report for the week ending January 26, 2025.
As seen below, Liberty Mutual Insurance is the top user of Spot Cable by spot play, topping the 60,000 play count easily. At the same time, competitor Progressive slips positions to No. 5.
Meanwhile, Celebrity Cruises is starting 2025 off on a strong note, as is Chick-fil-A.
Also of note is a new effort from fast-casual dining brand Chili’s.
How does the Spot Ten TV report compare?
Liberty Mutual Insurance is now in the Spot Ten here thanks to a new effort focused on the “LiMu Emu” character’s back story, seen across National Football League championship games on Sunday.
This makes Liberty Mutual a bigger spot competitor at national TV against Progressive and category leader Allstate.
