LDR metamorphosis: New name, new execs


LDR / Listener Driven RadioFormer iHeart media/tech exec Brian Parsons is joining LDR Interactive – check that – Futuri Media. The company assists broadcasters with their digital operations.

Also joining Futuri is broadcast engineer Craig Bowman, taking on the role of VP./Support.

Parsons will be the company’s Chief Information Officer.

Futuri Media CEO and Co-Founder Daniel Anstandig explained, “We rebranded as Futuri Media and expanded our leadership team to reinforce our commitment to innovation. The future of media is in leveraging social and mobile technology for broadcasters. That’s why five years ago we started developing custom interactive broadcast, mobile and web technologies to drive ratings, revenue and digital engagement. Technology changes overnight and we are passionate about staying ahead of the curve to help broadcast operators connect with their audiences and develop new revenue.”

Anstandig continued, “Brian Parsons and Craig Bowman bring tremendous experience and talent to enhance our products and services from day one. They, Brian Seeders and everyone else on our leadership team have worked as a manager, engineer, programmer or seller at local broadcast. By strengthening our senior information and support tiers, we are bringing our ‘high-tech, high-touch’ approach to every client.”