'Law -Order: SVU' wins 10pm slot for NBC


At 10 p.m. ET, “Law & Order: Special Victims Unit” (2.4/6 in adults 18-49, 8.0 million viewers overall) won the hour among ABC, CBS and NBC in adults 18-49 and most other key demos.  “SVU” built on its lead-in by 118 percent in 18-49 rating and 125 percent in total viewers. 

From its first half-hour to its second, “SVU” grew in most key ratings categories, including increases of 9 percent in adult 18-49 rating (to a 2.5 from a 2.3), 11 percent in adults 25-54 (3.1 vs. 2.8) and 9 percent in total viewers (8.3 million vs. 7.6 million), while the competition on ABC and CBS declined half-hour to half-hour in all three categories.
In the 10:30 lead-in to local news, “Law & Order: Special Victims Unit” delivered a 7 percent margin of victory in the key news demo of adults 25-54 (with a 3.1 rating vs. a 2.9 for CBS’s second-place “Criminal Minds: Suspect Behavior”), after CBS led the prior half-hour by 7 percent (3.0 vs. 2.8).  “SVU” was #1 among ABC, CBS and NBC in the 10:30 half-hour in adults, men and women 18-34; adults, men and women 18-49; and adults and women 25-54. 
From 8-9 p.m. ET, “Minute To Win It” averaged a 0.9/3 in adults 18-49 and 3.0 million viewers overall in a highly competitive hour opposite Fox’s “American Idol,” CBS’s “Survivor” and ABC’s “The Middle.” 

At 9 p.m. ET, a rebroadcast of “Minute To Win It” averaged a 1.1/3 in adults 18-49 and 3.5 million viewers overall in another competitive hour opposite Fox’s “American Idol” and “Breaking In,” CBS’s “Criminal Minds” and ABC’s “Modern Family.” 

From its first half-hour to its second, the 9 p.m. “Minute” encore grew in all key ratings categories, including gains of 44 percent in 18-49 rating (to a 1.3 from a 0.9) and 58 percent or 1.6 million persons in total viewers (4.3 million vs. 2.7 million).
(source: NBC)