He’s been honored as one of Broadcast Media’s Top Tech Leaders rankings by the Radio + Television Business Report in multiple years and has been associated with the nation’s largest owner of broadcast TV stations since joining in 2017 as Chief Technology Officer.
Now, Brett Jenkins is preparing to conclude his career in broadcast technology, with his departure coming in five weeks.
Jenkins directs Nexstar Media Group’s IT and engineering functions for both broadcast and digital businesses and became an Nexstar executive through the company’s merger with Media General, where he served as VP/CTO. Before that, it was at LIN Media that Jenkins made his mark. He has also held technology positions at ION Media Networks and executive positions for Thales Broadcast & Multimedia and Thomson
On October 1, he’ll retire as Executive VP/Chief Digital and Technology Officer at Nexstar. At that time, he’ll shift to the role of Executive Advisor, overseeing the completion of several special projects. Additionally, Jenkins will provide counsel for Perry Sook, Nexstar’s Founder, Chairman and Chief Executive Officer; and for Nexstar President/Chief Operating Officer Michael Biard. Jenkins will also remain actively involved in Edgebeam Wireless, a wireless data services provider launched in 2025 as a joint venture among Nexstar and three of the country’s largest independent broadcast groups as part of a non-broadcast ATSC 3.0 business development initiative.
“Brett has been an incredible asset for Nexstar over the last nine-plus years,” said Sook. “He has led Nexstar’s technology advancements, overseen our expansion of ATSC 3.0, spearheaded the development and rollout of the company’s connected TV and mobile applications, and been instrumental in the planning and execution of our automated sales technology. Brett has had a distinguished career, and we are pleased he is staying on in this new capacity.”
Jenkins was promoted to Chief Technology and Digital Officer in 2023, responsible for the company’s technology, data and digital operations, as well as the development and deployment of ATSC 3.0.
Biard commented, “He is a tremendous resource for Nexstar and a leader in the media industry, recognized repeatedly for his ability to solve complex problems, integrate highly advanced technology systems, and execute major digital initiatives. He’s been an extremely valuable member of Nexstar’s executive team, and we’re grateful for his countless contributions to our success.”
Jenkins added, “It has been an honor to serve Nexstar during a remarkable decade of growth and transformation. I am grateful for the opportunity to work with what I believe is the best management team in the business and alongside outstanding colleagues and leaders at our stations who continuously push the company forward. Together, we strengthened our technology foundation, accelerated our digital evolution, and helped position Nexstar for continued success. I am proud of the role I was able to play during this journey and even prouder of the lasting impact our teams have made. As I make this transition, I have deep appreciation and confidence that Nexstar’s best days are ahead.”
Jenkins’ current day-to-day responsibilities and direct reports will be reassigned across Nexstar’s deep bench of experienced executives.
