NEW YORK — The joint venture created between Key Networks and United Stations Radio Networks (USRN) is welcoming the addition of two new sales executives. One individual will serve as VP of Sales and Brand Partnerships, while her colleague takes the post of Director of Strategic Research and Planning.
Taking the sales and brand partnerships role at Key-United is Rosanne Tipton.
Concurrently, Robbie Eisen is now Key-United’s Director of Strategic Research and Planning.
Each reports to Key-United President of Sales Ron Russo. “We’re absolutely thrilled to welcome both Rosanne and Robbie to the sales organization,” he said. “Their energy, drive, and passion for building meaningful relationships perfectly align with our commitment to service and partnership. We’re confident they will make an immediate impact and accelerate the outstanding results our agency and client partners have come to expect from Key-United.”
Tipton joins Key-United from over a decade at Focus 360 in New York, where she most recently served the company as Sr. VP/Director of Sales Strategy and Investment. Prior to that, Tipton was Director of Traffic and Continuity and Director of Business Operations, respectively, for Westwood One. She’s also held roles at the now-defunct Dial Global.
Eisen also joins from Focus 360, where he served as Vice President of Sales Planning. Prior to that, Eisen was Senior Traffic Coordinator for 21st Century Fox and, before that, served as Traffic Manager for Westwood One.
Key-United operates offices in New York, Dallas, Los Angeles, Chicago, and Orlando.
