As RBR+TVBR first reported on Wednesday (3/10), HyphaMetrics has just secured a U.S. patent for a cross-media measurement platform.
The co-founder and CEO of HyphaMetrics, Joanna Drews, chats with Editor-in-Chief Adam R Jacobson to share a bit more about the patent, consumer privacy, buying in the 2021-2022 Upfront and scatter markets, and where audio media fits in to HyphaMetrics’ business in this fresh podcast presented by Dot.FM.
Listen to “The InFOCUS Podcast: Joanna Drews, HyphaMetrics” on Spreaker.
