JAKKS Pacific and Dentsu making new TV series and toy line


JAKKS Pacific, a public company which trades on Nasdaq as JAKK, announced a strategic partnership with Dentsu Inc., a leading producer of Japanese animation, to produce an animated television series based on MONSUNO, a new original Boys Action property.

“This new venture is an exciting new direction for JAKKS Pacific into owning our own entertainment and leveraging it into the toy line,” said JAKKS’ President and Co-CEO Stephen Berman.

The MONSUNO property, developed around the concept of re-awakened Monster DNA that finds its way into the unsuspecting hands of adventure-seeking boys, is being simultaneously engineered as 52 animated episodes and an innovative, feature-driven toy property, targeted to boys 6 – 11.

As an action-packed and character-driven TV series, “MONSUNO” is timed for a 2011 launch in North America, Europe and Asia.
MONSUNO will be developed by JAKKS and Dentsu in conjunction with Dentsu’s Los Angeles-headquartered subsidiary, DCI-LA. Along with DCI-LA’s involvement, Mitsuharu Inoue, the former producer of “Bakugan Battle Brawlers” for Cartoon Network, will serve as creative director.

“We believe MONSUNO will be relevant both to TV broadcasters as great content and to toy buyers as a phenomenal toy line with truly demonstrable features,” said Berman.