Is Broadcast TV Losing the Content War to ‘SVOD’?


According to MoffettNathanson Senior Analyst Michael Nathanson, “It should be clear that the COVID-19 pandemic, which has ravaged much of the world for the past 12 months, has accelerated the adoption of streaming services.”

And, as summer turned to autumn and fall turned to winter, Americans once again found themselves in front of their screens with few linear options — aside from live news and sports.

In contrast, Nathanson says, consumers had access to “an unlimited bouquet of
increasingly excellent streaming content choices.”

Is broadcast TV losing the content war to “SVOD”?

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