Real-time graphics and live production software creator Vizrt, used globally by content creators in visual media, has added a sports-themed live production tool to its Viz Now automated deployment tool.
Introducing Viz Arena 5.2, marketed by the Belgian company as a “image-based sports AR graphics and virtual advertising” product.
Powered by Viz Engine 5, Vizrt’s versatile real-time live 3D graphics renderer and compositor, supported by NDI In/NDI Out capability, Viz Arena 5.2, is considered by Vizrt to be the first live hyper-real 3D graphics and virtual ads product to provide customers with a premium AR experience — for the first time in the cloud.
Ulrich Voigt, Global Head of Product Management at Vizrt, says, “This is extremely interesting for revenue-enhancing use-cases such as virtual ad insertion, and the inherent scalability and simplicity of the workflow reveals the promise of Vizrt’s cloud-first, NDI-native live production strategy.”
Viz Now enables deployment of 4K switching, broadcast-quality overlay graphics, audio mixing, intercom, and – with the release of Viz Arena 5.2 – AR graphics, seamlessly at the click of a button, and in under 15 minutes.
Voigt commented, “With NDI at its very core, Viz Arena gives our customers the opportunity to move into IP video production and experience all the flexibility
it offers, including the many ways to scale up productions and deploy their operators to suit any need.”
In addition to cloud support, Viz Arena can also be deployed on-premises.
