Internet ad revenues hit $6.4 billion


Another new record: U.S. Internet ad revenues hit $6.4 billion in Q3, representing the highest quarterly result ever for the online ad industry and a 17% increase from the same period in 2009. The IAB sponsors the IAB Internet Advertising Revenue Report, which is conducted independently by the New Media Group of PwC.

“The Internet has transformed consumers’ lives and how they experience entertainment, information and brands,” said Randall Rothenberg, President & CEO, IAB. “Marketers have embraced digital media because that’s where they can engage with their consumers. This vibrant, innovative industry is creating jobs and contributing to the growth of the U.S. economy.”

IAB does not do breakouts for Q1 or Q3. But we can tell you that revenues increased 11.3% in the first half the year as well. Internet ad revenue in the U.S. totaled $6.2 billion in Q2, an increase of 4.1% from the Q1 total of $5.9 billion, and an increase of 13.9% from the 2009 Q2 total of $5.4 billion. TTD Internet advertising revenues through June totaled $12.1 billion, up 11.3% from the $10.9 billion reported for the same six-month period in 2009.

Search revenue accounted for 47% of year to date revenues, flat over the 47% reported in the first half of 2009. Display advertising, the second largest format, accounted for 36%, followed by Classifieds (10%), and Lead Generation (5%) of 2010 year to date revenues.