Come August 19, SET Expo 2025 opens as the largest gathering of broadcasting, media and entertainment executives in Latin America. This year’s event in Sao Paulo, hosted by the Brazilian Society of Television Engineering, will showcase a wide range of ATSC 3.0-based innovation supporting Brazil’s DTV+ next-generation broadcast TV system.
“ATSC’s presence at SET Expo 2025 marks a pivotal moment in the adoption of ATSC 3.0, particularly in Latin America, and offers a great opportunity for the organization to meet with its growing membership and other influencers in the region,” said ATSC President Madeleine Noland. “The event highlights how the standard’s inherent extensibility — designed from its inception with evolving needs in mind — makes it ideally suited to serve Brazil’s DTV+ initiative. From multi-antenna delivery to advanced spectral efficiency, these innovations collectively represent the next evolution in broadcast technology.
“Brazil’s TV 3.0 initiative is one of the most ambitious and forward-looking broadcast projects in the world, and SET Expo provides an essential venue to showcase how ATSC 3.0 technologies are being customized and deployed to support it,” Noland continued. “The demonstrations in our exhibit reflect the power, flexibility, and international reach of ATSC 3.0, and we’re proud to stand alongside our members and partners as we help enable the future of broadcasting in Brazil and beyond.”
In the ATSC booth (No. 25) during SET Expo, Cleverlogic/ETRI, DigiCAP/MaruENG, ENENSYS Technologies, HCLTech and MBC will demonstrate the power of ATSC 3.0 innovations for Brazil’s DTV+ transition.
Specifically, ETRI (Electronics and Telecommunications Research Institute) and Cleverlogic will have demonstrations of their advanced ATSC 3.0 MIMO Extension technology designed to meet Brazil’s DTV+ technical requirements. Their showcase will feature real-time RF signal transmission and reception using a fully integrated FPGA-based system and support for three key features:
- LDM (Layered Division Multiplexing) for simultaneous mobile and fixed reception on the same RF channel
- MIMO (Multiple Input, Multiple Output) using 2×2 cross-polarized antennas to boost data capacity and signal quality
- TxID (Transmitter Identification) for efficient Single Frequency Network (SFN) monitoring and localized content delivery
DigiCAP will spotlight its DigiCaster air chain solution, already deployed in over 50% of ATSC 3.0 U.S. markets and now ready for Brazil’s TV 3.0 rollout. Featuring VVC+LCEVC and MPEG-H encoder support, and ready for MIMO deployment, DigiCaster is complemented by a Spectrum Resource Management (SRM) system that optimizes Physical Layer Pipes (PLPs) in real time to ensure optimal use of spectrum and maintain high Quality of Service (QoS).
HCLTech will showcase its Broadcast Core Network. Featuring an Agentic AI framework, it “empowers broadcasters to monetize spectrum, deliver advanced datacasting and manage media intelligently, while operating seamlessly across on-premises, public, hybrid and private cloud environments.”
ENENSYS Technologies will unveil its end-to-end DTV+/TV 3.0 transmission solution, which supports UHD, immersive audio, datacasting, and emergency alerts. Their interoperable system includes MediaCast ATSC, SmartGate ATSC, and Vortex III.
MBC (Munhwa Broadcasting Corporation) will demonstrate a broadcast-based Enhanced GPS system offering centimeter-level positioning accuracy. Designed for use cases such as autonomous vehicles, robotics, and smart agriculture, the complete ecosystem includes reference stations (MRP-3000), commercial receivers (BMP-3000 and SMC-3000), and a robust service platform.
During the SET Expo 2025 Technology Congress, Noland will speak on the “Internationalization of the Standard – from Alaska to Patagonia” panel, August 18 at 5pm. Additionally, Cleverlogic and Kathrein will sponsor in-booth receptions at the ATSC exhibit on Tuesday and Wednesday, August 19-20 beginning at 5pm, respectively.
