What HBA Brand Just Flew In With Cable TV Ads?


by Diana Stokey, Media Monitors

In last week’s Media Monitors Cable Spot Ten report, GEICO continued its No. 1 standing with 48,205 spots. Progressive moved up to No. 2 with 35,408 ads while Credit Karma slipped to No. 3 with 34,205 commercials. Burger King held steady at No. 4 with 30,065 spots and Liberty Mutual Insurance held on to No. 5 with 29,637 ads. Allstate climbed to No. 6 with 28,627 commercials and Verizon Wireless rose to No. 7 running 23,100 spots.

The biggest news may concern a big Health & Beauty Aids (HBA) player, as Dove soared all the way from No. 89 to No. 8, clearing 22,234 ads.

Otherwise, Taco Bell fell to No. 9 airing 21,509 commercials. Crest ascended from No. 23 to No. 10 running 19,196 spots.