Instreamatic launching Contextual Audio Ads

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BOCA RATON, FLA. — It’s known for its advanced AI marketing products, which are designed to help brands better understand the needs of today’s audio content consumer.


Now, it has brought to market a tool that leverages generative AI and is designed to significantly improve traditional audio ads while increasing advertiser engagement and ROI.

Introducing Contextual Audio Ads from the Stas Tushinskiy-led Instreamatic.

“Contextual Audio Ads offer advertisers unlimited capacity to dynamically generate fully-customized creative content that is relevant to the listener’s specific context and environment,” says Tushinskiy, the company’s CEO. “Instreamatic’s Contextual Audios Ads speak precisely to that listener’s context and needs in the moment. Starting from a single original audio ad, our advanced generative Voice AI capabilities can create unlimited new creatives to address each listener as an individual. The result is an uplift in listener engagement, greater ROI, and more meaningful customer connections for brands.”

With declining engagement rates across ad types a discussion topic across the digital advertising industry, rising screen fatigue and resistance to generalized advertising can be combatted with the technology Instreamatic is offering Radio.

While ads that demonstrate more specific original content—and higher relevance to the consumer—earn higher engagement, the time and cost investments required to manually produce and manage separate ad copy for each individual consumer’s context are highly prohibitive, the company says.

“Instreamatic’s Contextual Audio Ads offer brands a new way around this low-engagement trend by enabling advertisers to make every digital audio ad hyper-relevant and precisely targeted to the consumer hearing it,” the company says.


Here’s an example of how it works.