WATX-AM 1220 is hardly a legendary radio station. Serving New Haven, Conn., and its surrounding communities, the Class B with 1kw of daytime power was all but left for dead by Quinnipiac University in May 2019. Some 17 months later, a veteran New England radio programming figure stepped in and rescued WATX — a facility he worked at in 1967 under its original WDEE calls.
Today, Clark Smidt is selling spots, playing the hits of yesteryear and just launched a direct mail campaign to 7 “hot ZIPs” within the WATX listening area. Is it a hobby, or an incubator designed to demonstrate why a licensee should never give up, and avoid turning in the license of a forlorn AM property?
We get the answer in this fresh InFOCUS Podcast, presented by dot.FM.