It’s being called a “milestone” that underscores a “three-decade commitment of empowering the Latino community through trusted news and resources.”
Introducing a new state-of-the-art news facility in Las Vegas from Entravision Communications.
With Hispanics comprising 30% of Nevada’s population, its a “pivotal market” for Entravision, the company said as it inaugurated the new news facility.
In the Silver State, Entravision owns the Univision and UniMás affiliates serving both Reno and Las Vegas, the two DMAs in Nevada. It is also the owner-operator of Las Vegas FMs KRRN-FM 92.7 “Fuego” and KQRT-FM 105.1 “La Tricolor”; in Reno it has KRNV-FM 102.1, part of the Tricolor network.
“The inauguration of the Las Vegas news facility marks a significant achievement accompanied by the recruitment of nearly 40 incredibly talented individuals, further bolstering our teams,” said Entravision President/COO Jeffery Liberman. “As a civically engaged community, Latinos transcend partisan lines, with 43% of voters identifying as independent or other in both Las Vegas and the state. Failing to engage with Latinos overlooks a crucial and decisive political group in this year’s election.”
Political dollars, as well as informing voters in a key swing state across 2024, mean Entravision’s expansion in Las Vegas, Reno, and Carson City “carries profound significance” for the company, which has transformed itself in recent years to become a global digital advertising-driven revenue machine.
Among those expressing their support of Entravision’s new facilities is Sen. Jacky Rosen (D-Nev.). “Entravision has the important responsibility of keeping Nevada’s Latino community informed about what is happening in our state,” the senator said. “I was proud to join Entravision to celebrate the ribbon cutting of their new studio in Las Vegas, and to honor the critical work they do to keep Nevadans engaged in their communities every day.”
Entravision’s television station in Nevada produce “Noticias Nevada.” Recent additions to the lineup at its TV stations there include morning, midday, and weekend newscasts; added staff has come with the additional news programming.
