Most recently, he served as President of iHeartSports. Before that, he held the role of West Coast Division President and Los Angeles Market President. Now, he’s resurfaced at Beasley Media Group. And, as of today, he holds the title of Chief Business Officer.
For Kevin LeGrett, his new job will see him work closely with Chief Operating Officer Brian Beasley in helping the publicly traded company founded by George Beasley some 65 years ago in unifying Beasley Media Group’s business operations, aligning revenue strategy, cross-platform partnerships, and digital growth to strengthen the company’s competitive position to ensure long-term success.
“Kevin’s deep experience across broadcast, digital, experiential, podcasting, and sports makes him uniquely qualified to lead our revenue strategy,” said Caroline Beasley, CEO of Beasley Media Group and the daughter of the late George Beasley. “His proven ability to scale platforms, grow teams, and deliver results on both a national and local level will be instrumental as we continue to evolve and innovate for our clients and communities.”
LeGrett expressed excitement to join Beasley “at such an exciting time” — one that sees the company make a considerable effort to grow its digital revenue streams amid core revenue challenges and high expenses associated with No. 1 biller WBZ-FM “The Sports Hub” in Boston.
“Beasley’s commitment to local communities, strong culture, and forward-thinking approach to media — especially its transformation across digital, streaming, and multiplatform platforms — aligns perfectly with my passion for building innovative, integrated solutions that drive real impact for advertisers and listeners alike,” LeGrett said. “I’m excited to help lead the next chapter of growth.”
Before overseeing L.A. for iHeartMedia in 2015, LeGrett held senior leadership roles at the company, including the role of President of Political Strategy. He’s also been a President at Citadel Broadcasting, now within the Cumulus Media family. LeGrett has also been a Sr. VP/Market Manager at Infinity Broadcasting.
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