And that’s good news for AM-FM stations, because the new car dashboard is not only kind to radio, it was selected by Reviewed.com/USA Today for a 2015 CES Editors’ Choice Award.
The dashboard has high resolution, a seven-inch screen and capability with key mobile phone brands.
And the screen prominently features radio.
Hyundai noted, “The Display Audio system will also incorporate Hyundai’s latest and most innovative in-vehicle technology by offering a simple, multi-use home screen, HD Radio® capability and mixed AM, FM and SiriusXM presets.”
The manufacturer provided lists of other available apps for both the iPhone and Android worlds. “Apple CarPlay offers third-party audio app support, such as Beats Music, iHeartRadio, MLB At Bat, Spotify, Stitcher, CBS Radio News and Podcasts, among others. Android Auto’s initial app roster includes iHeartRadio, MLB At Bat, Spotify, SoundCloud, Pandora, TextMe and WhatsApp. Each partner plans to add additional third-party apps in the future and these will not require any vehicle software updates.”
“With Display Audio honored among the thousands of game-changing products at CES, it shows Hyundai’s commitment to deliver the best owner experience possible,” said Mike O’Brien, vice president of corporate and product planning, Hyundai Motor America. “We are very proud that the Display Audio system will help bring Apple CarPlay and Android Auto to more Hyundai customers.”
RBR-TVBR observation: The battle of the dashboard figures to be tough. There will be a lot of options for the driver of a connected vehicle. Radio will have to strive with all its might to hold on to as much in-vehicle time as possible.
Of course, it will lose outright if it cannot even be found on a typical dashboard. The Hyundai dashboard is a good start – and radio must come together as an industry to get similar treatment on every new vehicle dashboard.
