A Berlin, Germany-based software provider that offers products designed to improve post-production workflows for broadcasters, creative agencies, post-production facilities and content creators is returning to the NAB Show, with a South Lower Hall booth serving as the official launch pad for a post-production collaboration product designed to bridge the gap between discrete cloud and multiple on-premises infrastructures.
This sees Projective fully unveil Strawberry Multisite while introducing Strawberry 7, featuring a new user interface.
“Today’s post-production landscape demands agility and efficiency,” says Derek Barrilleaux, Chief Executive Officer at Projective Technology. “With Strawberry Multisite’s hybrid workflows, together with its enhanced user experience, we’re empowering creative teams to maximize resources, reduce friction and achieve faster time-to-market—all while maintaining the highest levels of collaboration and security … Creative teams need to work flexibly and from anywhere. Meanwhile, content houses need to maximize efficiency and minimize waste. Multisite extends Strawberry’s framework for post-production to all production locations, allowing users to work from home on Monday and in the facility on Tuesday—without additional complexity, wait times, or wasted capacity.”
