That’s what Michael Nathanson and MoffettNathanson Senior Analyst Robert Fishman are asking.
While macro forecasts are downbeat and warning signals abound, they conclude that most media executives and ad forecasters, including themselves, are still expecting this year’s ad market to be stronger in the last six months of 2023 than in the first half of year.
Yet, there’s one unanswered question: Where is this confidence coming from that this is how 2023 will play out?
