How Big Was Local TV’s Role For The NFL?


If you were a National Football League fan, last weekend’s matches — all of them — offered some spectacular thrills. From superstar Tom Brady’s furious comeback attempt to the Cincinnati Bengals’ victory over the Tennessee Titans, there was much to keep viewers glued to the TV. Then, there’s the epic match that saw the Kansas City Chiefs defeat the Buffalo Bills in an overtime match shown on CBS.

Just how many people were tuned to CBS, and to the Gray Television-owned affiliate in Kansas City showing the game, one of the greatest in NFL history?

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