Hispanic Consumer Cord-Cutting Surges, Fueling Streaming Platform Use

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MVPD subscriptions fell by a substantial level among U.S. Hispanic households in just one year’s time, a new study from M/A/R/C-owned Horowitz Research finds.


The big result from that cord-cutting? Demand is increasing exponentially for Spanish-language content on subscription-based video-on-demand (SVOD) and free ad-supported streaming television (FAST) platforms.

 

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