HOUSTON — Hope Media Group has “revised oversight” of its radio and digital efforts by promoting from within to fill the role of Chief of Content at the parent of national Christian-themed noncommercial networks WayFM and Vida Unida, in addition to its flagship CCM property.
Scott Herrold rises from Chief of Programming, a role he earned in January 2023.
In his expanded role, Herrold will have continued oversight for programming for the two national networks and KSBJ-FM in Houston — in addition to creating and implementing content strategies across HMG’s radio, streaming, and digital brands.
Ministry initiatives including “World’s Biggest Small Group” and “God Listens: The Prayer App” will also be under Herrold’s purview.
HMG CEO Joe Paulo commented, “Scott understands the huge opportunity we have to create compelling content that transcends a singular platform. His leadership over all content is but another step forward for our ability to engage people to love Jesus, serve others, and spread Hope across our multiple brands.”
Herrold added, “At its heart, our mission is about building relationships. There are so many ways to redefine what community and connection look like today. As we move forward, we have endless opportunities to create content that engages and inspires people who appreciate Christian music & conversation.”
