Spanish Broadcasting System has joined the Hispanic Radio Alliance, the group formed at the 2023 Hispanic Radio Conference to highlight the influence and economic potential of Hispanic radio in the U.S.
The addition of SBS brings one of the Hispanic audio content creation and distribution companies to the HRA, whose efforts include local marketing campaigns, research, creative development, and leveraging airtime and digital platforms to promote Hispanic radio’s unique value to advertisers.
Founded by Raúl Alarcón Jr. in 1983, Miami-headquartered SBS owns and operates radio stations in New York, Los Angeles, Miami, Chicago, San Francisco, Orlando, Tampa, and in San Juan, Puerto Rico. In addition to its local stations, SBS operates AIRE Radio Networks.
The HRA comprises members from a diverse range of industry stakeholders, including HRN Media Networks, Nueva Network, Bryan Broadcasting, Solmart Media, Nielsen Audio, BIA Advisory Services, Harker Bos Group, Futuri Media, and the law firm of Fletcher, Heald and Hildreth.
SBS Chairman/CEO Alarcón commented, “It is gratifying to see the industry recognize what Hispanic broadcasters have known for so long – that our listeners are a force that can no longer be ignored. Spanish Broadcasting System is proud to be at the forefront in harnessing that power and bringing that audience front and center to marketers. In that role, we are especially pleased to be a part of the Hispanic Radio Alliance.”
For more information on the Hispanic Radio Alliance, including information on how to join, please contact Deborah Parenti at [email protected].
