He’s held the role of Director of Political Advertising for Hearst Television since 2019 and for some four years has been Director of Sales for politically influential WMUR-9 in Manchester, N.H.
Now, he’s been promoted to the newly created position of Corporate Director of Sales.
Gerry McGavick will now lead revenue-generation efforts across the company’s television platforms and serve as Hearst Television’s primary liaison with the agency community, national sales representation firms, and other sales partners.
McGavick will continue to supervise political-advertising sales directly and will continue to oversee the company’s Sales Account Associate program, a year-long initiative in which trainees work with the local advertising sales teams in each of the company’s markets with the objective of advancing to become Sales Account Executives.
A successor for his role at WMUR will be announced at a later date.
“Gerry has done terrific work in expanding and enhancing our relationships with clients across the country,” said Hearst Television EVP Eric Meyrowitz. “His years of experience in both national and local advertising are an invaluable resource for our stations and national sales representatives to have at their disposal. In this new role, he will also expand on the good work he has already done in developing the next generation of local account executives.”
McGavick began his advertising career as a media planner at ad agency Jordan McGrath Case & Taylor, moving to the New York-based ad-sales representation firm Harrington Righter & Parsons. He later became GSM of WLVI-56 in Boston and served as GM for Binnie’s start-up television station WBIN-TV in New Hampshire.
McGavick is a second-generation Hearst Television sales executive; his father served as general sales manager at WCVB-5 the company’s Boston flagship station, from 1972 to 1984.
