Chances are you have not. We’d bet that this indie/rock act isn’t even known to everybody in its hometown of Columbia SC. But the band is hoping that radio will change that.
It’s sending its “benchmark” single “This Time” to radio stations all over the U.S.
The band has hired entertainment attorney Ken Harris to represent their interests, and is set to go on tour.
But getting radio airplay is the only promotional strategy mentioned in Finding Lucy’s release.
Harris thinks getting exposure is all the band needs to take off. He said, “Anyone who has heard this band understands why we placed such a premium on being involved. Finding Lucy is one of the top new bands in the country. Their music is astonishing and their lyrics speak directly to the angst experienced by so many of the youth across our country. They are poised for tremendous success and I anticipate that they will make an immediate splash in the music marketplace.”
RBR+TVBR observation: Wait a minute. Isn’t airplay bad?
It’s just radio stations getting rich on the backs of underpaid musicians, right?
Apparently Finding Lucy doesn’t see it that way, and no wonder. Get your tune on Pandora, you’re competing with hundreds of thousands of other tunes, going out to music fans one fan at a time.
Radio, on the other hand, curates music and gives selected tunes a chance to shine in what is for all intents and purposes a free song-length commercial received simultaneously by thousands of music fans.
It’s a good deal for musicians, getting a three-minute commercial for free on a radio station that will connect the musician with the perfect audience for whatever style of music the musician is offering.
Why record companies are seeking to damage this relationship by trying to plunder the slim profit margins of local radio stations in Congress is a mystery.
