Thanks to “strong momentum” and investment in both the U.S. and Canada, Havas Media Network has appointed its first-ever Chief Planning Officer for North America.
Based in New York, she reports directly to North America CEO Greg James.
Lyons was formerly Chief Planning Officer for Havas Media Network UK and joined the global agency as Head of Planning on its media experience team in 2020. She previously spent more than five years at Carat London, first as Client Director for Diageo Europe followed by planning partner. She was also previously Media Director at PHD.
As Havas sees it, Jackie Lyons “will be instrumental in helping brands achieve meaningful business success and transformative growth through data-backed media planning, namely Havas Media’s exclusive Mx (media experience) process.”
Lyons is tasked with developing “client-centric approaches that unlock the full potential of Converged, Havas’s global operating system, unveiled in June at the Cannes Lions. “Lyons will help clients better understand their customers’ behaviors and the entire consumer purchase journey to more strongly deliver effective growth solutions through media planning.”
