LAS VEGAS — Radio syndicator Key Networks has been selected to serve as the official ad sales representation partner for VSiN, The Sports Betting Network.
Thanks to the new agreement, Key Networks will be charged with connecting brands and agencies with VSiN’s audio content, focused on sports wagering news, analysis, and data.
VSiN content is heard on upward of some 300 radio stations, and across the U.S. and Canada via iHeartRadio, YouTubeTV, RSNs like Spectrum SportsNet LA, NESN, MASN, and Rogers’ SportsNet.
VSiN CEO Bill Adee commented, “As we head into our busiest season, we’re focused on rapidly expanding advertising and distribution partnerships, while continuing to deliver the most credible sports betting content available anywhere. The team at Key Networks is familiar with our groundbreaking network and innovative solutions for advertisers who want to reach our highly-desirable audience. We look forward to tapping their deep audio knowledge, experience and relationships to help accelerate our growth.”
Key Networks COO Dennis Green added, “Key Networks is excited to announce an ad sales partnership with VSiN which is a brand synonymous with providing the best programming content in the sports betting arena. VSiN continues to build this brand with great talent and an executive team that is widely respected in the world of sports. Key Networks prides itself on bringing the biggest and best brands to the marketplace and with VSiN we continue that practice.”
Key Networks President of Sales Ron Russo also commented, saying, “As we venture through the intersection of sports and culture, the team here at Key couldn’t be more excited to add this legendary sports betting network to our lineup as we continue to offer our advertisers compelling and creative marketing solutions.”
