NEW YORK — Broadcast Media’s Most Prestigious Leadership Conference — Forecast 2025 — begins on Wednesday morning at the Harvard Club in breezy Midtown Manhattan, and the VIP-exclusive annual symposium has just secured two big names from the advertising and marketing world.
GroupM Chief Investment Officer Matt Sweeney has been confirmed as a panelist in the opening Forecast session, “Economic Forecasting: Broadcast Revenue Trends and Expectations for 2025.” The panel will be moderated by Andrew Rosen, Partner/CPA at Miller Kaplan.
As a member of GroupM’s North American Executive Committee, Sweeney oversees all GroupM’s investment and media implementation functions, covering approximately $15 billion in client billings. His role involves leading the operational simplification of GroupM U.S.’s investment infrastructure and accelerating the integration of linear and platform-enabled automated buying in an increasingly addressable marketplace.
Sweeney joins former BMG360 CEO Lucas Cridland; S&P Global Marketing Intelligence Principal Analyst Justin Nielson; and BIA Advisory Group VP/Forecasting & Analysis Nicole Ovadia for an in-depth discussion and comprehensive overview of what broadcasters should expect from advertising revenue in 2025 and beyond.
Additionally, “The Battle to Keep Newsroom Lights On” has a major addition with David Sable, Vice-Chair of global marketing and communications group Stagwell Global. He will participate in a discussion on what broadcasters need to know about marketers’ concerns in advertising in news products and, on the other side of the table, how advertisers can help preserve local journalism in its battle to preserve and present the truth.
According to Perplexity AI, “David Sable is a distinguished figure in the advertising industry, known for his extensive career spanning over four decades. As the former Global CEO of Y&R, he transformed the agency into a top-five global creative firm and played a pivotal role in the merger of Y&R and VML into VMLY&R. Sable’s leadership extended beyond Y&R as he currently serves as the Vice Chairman of agency holding company, Stagwell and on the boards of UNICEF USA and the International Special Olympics. Recognized as one of Fast Company’s ‘Ten Most Generous Marketing Geniuses,’ he is also a prolific writer and speaker, contributing to various industry discussions and innovations.”
The conversation, led by ABC News National Correspondent Steven Portnoy, also features two major figures in the battle to preserve local journalism: Curtis LeGeyt, President/CEO of the National Association of Broadcasters (NAB); and Lou Paskalis, CEO and Founder of AJL Advisory and the Chief Strategy Officer at Ad Fontes Media.
Streamline Publishing’s Radio Ink and RBR+TVBR presents Forecast, now in its 22nd year. The only conference of its kind, the event gathers owners, CFOs, group executives, managers, and Wall Street analysts to discuss conditions and predictions for the coming year.
The conference is followed by the Broadcast Leadership Reception, considered one of broadcasting’s top networking events and honoring Radio Ink’s “40 Most Powerful People in Radio” and Radio + Television Business Report’s “Top Broadcast Television Leaders.” Registration for Forecast includes admission to the reception.
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