The VP of Sales for iHeartMedia‘s radio properties across Amish Country and the Lehigh Valley has been promoted to Market President, putting her in charge of the company’s properties in the Allentown-Bethlehem-Easton and Reading, Pa., radio markets.
Earning the new role is Lisa DiMartini, and she’ll retain her sales leadership role while gaining oversight of sales, programing, promotions, and operations for both the two markets.
DiMartini reports to Brit Goldstein, President of the iHeartMedia Mid-Atlantic Area. Goldstein calls DiMartini “the consummate professional — unflappable, positive, and centered. She has rejuvenated the Allentown market with her unique approach to fostering culture and partnerships. I’m very excited to see Lisa apply her business principles to the Reading market and beyond.”
DiMartini played a pivotal role in driving growth and fostering innovation and prior to her most recent role served as an Account Executive for iHeartMedia in Allentown.
“I am honored to expand my role to lead both the Allentown and Reading markets,” said DiMartini. “I look forward to working with the talented teams in both locations to drive continued success and growth while delivering value to our partners and listeners.”
