The growing presence of artificial intelligence (AI) in our daily lives has amplified consumer desires for personalization and immediacy. In the world of entertainment, people expect instant answers, tailored suggestions and the ability to act on what they see and hear. For some, that means finding the perfect movie for a specific mood; for others it means finding the sports game between their favorite team and biggest rival.
To deliver these experiences, publishers, platforms and services will increasingly leverage large language models (LLMs), which will become the default engines for next-generation entertainment environments, Gracenote says in a newly released report.
