The man who has led Sinclair Inc.‘s Omaha-Council Bluffs television stations since 2021 has just been appointed VP/General Manager of its two TV properties in Cincinnati.
Franco Gentile will now oversee WKRC-12 and MyNetwork TV affiliate WSTR “Star64” in the Southern Ohio market that borders Covington, Ky., and a small portion of Indiana.
He’s inbound from KPTM-TV and KXVO-TV in Omaha, and has since 2023 also had oversight of Sinclair-owned KHGI-TV and KFXL-TV in the Lincoln-Hastings-Kearney, Neb., market.
Gentile has held roles within Sinclair since joining the company in 2004. He has held multiple sales and sales leadership positions, steadily advancing in responsibility across Sinclair’s operations in Baltimore, Tampa-St. Petersburg, and Columbus, Ohio.
Sinclair COO and President of Local Media Rob Weisbord commented, “Franco has consistently demonstrated exceptional leadership and a strategic vision that drives growth and innovation and his success in Omaha and Lincoln reflects his ability to build strong teams and deliver results. We are confident that under his leadership, WKRC and WSTR will continue to thrive, serving the Cincinnati community with excellence, and we are happy he will be returning to the state of Ohio.”
Gentile added, “My family and I are excited to return to Ohio and become part of this dynamic community. I look forward to leading our talented team in Cincinnati. Together we will uphold Sinclair’s commitment to serving the community, engaging audiences with high-quality local content, and providing businesses with premium advertising and marketing solutions through Cincinnati and northern Kentucky.”
