Futuri has brought to market a series of AI upgrades to its TopLine sales intelligence system, just in time for the IBC2025 conference and expo in Amsterdam.
Using “Agentic AI” that integrates directly into CRMs such as Salesforce and HubSpot, TopLine is designed to allow broadcast media stations to effectively close any gap between data and revenue.
“With new CRM integration and AI-driven automation, TopLine equips sales teams to deliver
custom client research and full presentations instantly, designed and ready to present
without leaving the CRM they already use daily,” says Futuri, noting that the features are designed to lower the need to bounce between multiple research tools, eliminating traditional bottlenecks and “allowing sales teams to move at the speed of sales.”
Key new CRM integration capabilities include:
● Direct sync with Salesforce, HubSpot, and other CRMs ensures that sales teams can
seamlessly integrate TopLine intelligence into existing workflows.
● Automatic Personality Profiles + Digital Research – Instant insights into buyers and
their markets.
● AI-Designed Presentations in Minutes – Polished, data-backed, and client-ready.
● Pre-Built Broadcast + Digital Schedules – Campaign proposals included, giving AEs a
fast onramp to new revenue opportunities (with easy customization).
● Built-In Co-Op Opportunity Finder – Surfaces hidden funding sources to help close
more deals.
● Trend + Business Opportunity Identification – Pinpoints where growth potential is
emerging.
“TopLine has always been about giving broadcasters a competitive edge in sales,” said Kathy Eagle, VP/GM of TopLine at Futuri. “We have built AI models that deliver research, creative, and campaign proposals in minutes instead of days. This empowers sellers to build trust faster, present smarter, and close more.”
