Artificial intelligence is rapidly changing how content producers can get a sample radio commercial in the hands of a potential client. Spec TV spots, or a commercial seen on a streaming video or social media platform, are also now very much part of the mix.
Futuri recognizes this, which is why there’s a new visual feature within its SpotOn portfolio for users to benefit from.
In time for the 2025 NAB Show New York comes the full release of SpotOn Video, which gives sellers the ability to generate short-form, branded AI video spec spots.
“With just a business name and a website URL, SpotOn instantly produces a 15-second or 30-second video spec spot complete with custom branding, animated visuals, a call-to-action screen, and an AI-generated voiceover,” Futuri says, noting that 60-second video formats will be available by the end of October.
Futuri CEO Daniel Anstandig said, “With SpotOn’s new video feature, we’re giving media sellers the ability to demonstrate creative possibilities instantly and unlock bigger opportunities faster across digital platforms.”
Futuri President of TopLine Sales Intelligence Kathy Eagle added, “One of the most exciting features of SpotOn Video is its ability to automatically pull and animate images directly from a business’s website. It’s a major leap forward in effortless visual customization and personalization, resulting in on-brand broadcast-quality videos in minutes.”
— With reporting by Adam R Jacobson
