NEW YORK — They are designed to help Fubo consumers make better viewing decisions in real-time, the publicly traded company says.
Introducing “Instant Headlines,” which FuboTV Inc. describes as “a pioneering beta feature that generates contextual news topics as they are reported live on air.”
The new Fubo offering surfaces current programming topics and highlights them — in 10 words or less — in a home page news carousel. The page continuously refreshes each channel tile in the carousel, updating the user on the current topic being discussed on that channel. From there, the user can click on the channel tile to watch the live segment.
Instant Headlines is available to Fubo users on FireTV and Android TV, and is currently integrated with select 24 hour news channels, including national networks and, in certain markets, local stations.
The feature may be expanded to other devices in the future.
Fubo also said it plans to launch a suite of news-focused product features and intends to make similar features available for sports and entertainment content.
“Fubo continuously pushes the boundaries of innovation, delivering to consumers market defining product features optimized for live TV streaming,” said David Gandler, Fubo’s co-founder and CEO. “We were the first virtual MVPD to offer 4K streaming and multi viewing, which we launched years ahead of our peers. It’s Fubo’s premium user experience, coupled with our aggregated sports-first content offering, that provides meaningful differentiation in a crowded streaming landscape. We believe tech advancements will continue to demarcate Fubo from other live TV streaming services – appealing to both consumers and advertisers alike – and will contribute strongly to our profitability goals.”
