If you’re a broadcast TV station owner looking to create new linear/FAST channel services that go direct to consumers, potentially opening up new revenue streams, then 24i could be a company to keep your eye on when you’re on the convention floor of the 2023 NAB Show.
The company’s 24i Broadcaster Studio has been designed specifically for broadcasters.
It’s being promoted as “a new modular solution” added to the 24i Mod Studio portfolio to serve the needs of companies with linear or FAST channels. Specifically, it allows broadcasters and virtual broadcasters to open up new revenue streams, bringing their live and VOD catalogs direct-to-consumers (D2C) in their own apps to supplement distribution via external content aggregators.
In 24i’s words, the new solution includes everything channel owners require to go D2C, from apps for a wide range of popular streaming devices with advertising support, to cloud-based video processing and content security, or the ability to integrate with their existing video backend. The user experience features full EPG, restart, and catch-up support, plus built-in personalization features including user profiles, watchlists, and user-specific content recommendations such as More Like This, Because You Watched, Trending and Most Popular.
24i Broadcaster Studio is offered alongside the existing 24i OTT Studio product, which focuses on the needs of SVOD and TVOD service providers.
Dr. Neale Foster, CEO of 24i, commented, “Broadcasters are increasingly looking at streaming and FAST channels as a cost-effective way to monetize their latest content and their back catalogs. At the same time, virtual broadcasters who have got started in streaming with FAST channels are now seeking to move beyond third-party aggregation services and build their own relationships with consumers. 24i Broadcaster Studio is a modular, scalable and future-proof way for both groups to super-serve their audiences online on all popular video streaming devices.
“It’s also clear that personalization is now a must-have capability for streaming services. The new 24iQ tiers we have unveiled today make personalization more accessible to content providers of all shapes and sizes, so whatever your business model and wherever you are in your streaming journey, there’s now a 24iQ solution that will help your users to find and watch more of the content they love.”
24i will be featuring 24i Broadcaster Studio, 24i OTT Studio and the latest features of 24iQ at NAB 2023. Schedule a meeting with 24i here.
