Since 2021, he has served as Hearst Television’s corporate director of sales, based at the company’s Boston flagship station, WCVB-5.
Now, he’s been promoted to VP/Sales for the privately held broadcast TV station owner.
Gerry McGavick has earned the promotion, and he will relocate to the company’s New York headquarters.
McGavick reports to Michael J. Hayes, Hearst Television’s President. “Gerry continues to be one of the country’s most significant voices in television sales, advocating for our industry and Hearst Television. In his expanded role we are confident he will continue to make a substantial contribution as he transitions to our New York office.”
McGavick has led revenue-generation efforts across the company’s television platforms and served as Hearst Television’s primary liaison with the agency community, national sales representation firms, and other sales partners. Since 2019, he has supervised political advertising sales directly. He has also overseen the company’s Sales Account Associate program, a year-long initiative in which trainees work with the local advertising sales teams in each of the company’s markets with the objective of advancing to become sales account executives.
McGavick has held such roles at Hearst as General Sales Manager and Director of Sales at WMUR-9, the company’s ABC affiliate in Manchester, N.H. He began his advertising career as a media planner at ad agency Jordan McGrath Case & Taylor, moving to the New York-based ad-sales representation firm Harrington Righter & Parsons. He later became GSM of WLVI-56 in Boston.
McGavick is a second-generation Hearst Television sales executive; his father served as General Sales Manager at WCVB-TV from 1972 to 1984.
