NEW YORK — Television-focused ad tech platform FreeWheel has selected a veteran advertising sales leader as its new Head of Global Agency Partnerships. In this role, this individual will oversee agency collaborations — leading relationships and the company’s commercialization structure for agency partnerships globally while working closely with the executive leadership team to identify and capitalize on revenue growth opportunities.
Kris Magel will be based in New York and report to Katy Loria, U.S. Chief Revenue Officer of FreeWheel. “With decades of experience across many sectors of the industry, Kris will drive greater collaboration and synergies between our publishers and our agency partners that are so critical to our work today,” Loria said. “Kris’ energy to create new cross-media solutions – as demonstrated throughout his career scaling critical partnerships, fostering client satisfaction and leading strategic growth initiatives – will help uncover strategic opportunities that will drive FreeWheel and the TV advertising ecosystem forward.”
Magel joins FreeWheel from Samba TV, where he was Head of Agency and Publisher Solutions, advising agency holding companies, publishers and platforms on how Samba’s first party TV data, audience, identity and measurement solutions could accelerate their businesses. Prior to Samba TV, he served as President, Media Clients at dentsu. He also held several leadership roles within IPG, including President of their media agency Initiative and Chief Investment Officer.
Earlier in his career, he served as SVP/Director of National Broadcast at Initiative USA. He started his professional journey in 1992 at the age of 21, at DeWitt Media. He would then work at Optimedia as SVP/Director of National Broadcast; and at Zenith Media as SVP/National Broadcast Account Director, working primarily on the Maybelline NY/Garnier account and also as an Integrated Advisor for Nestlé brands.
