Free TV Networks (FTN), now a division of NBCUniversal spin-off entity Versant, has signed off on a series of new multi-platform distribution agreements that include digital multicast and streaming distribution.
CBS O&Os are now in the mix.
The agreement with the Paramount broadcast arm allows Free TV Networks to bring its 365BLK and OUTLAW diginets to CBS’ Owned & Operated (O&O) station group.
These offerings will appear across 16 of CBS’ O&O markets “in high-visibility positions.”
The rollout expands 365BLK consumer availability to 92% of U.S. television households and extends OUTLAW’s reach to more than 90%, Free TV Networks shares.
On streaming, PAM GRIER’S SOUL FLIX broadens its footprint with new distribution on Sling Freestream.
“These agreements accelerate our growth plans and represent our first major expansion under VERSANT,” said Jonathan Katz, President of Free TV Networks. “Free TV Networks’ partnerships with CBS and Sling Freestream are strategic steps forward that amplify scale, broaden reach, and deliver meaningful value to our viewers and advertisers.”
“These agreements represent an early example of how we’re putting our strategy into action,” said David Pietrycha, Chief Revenue and Business Officer of VERSANT. “By expanding Free TV Networks’ distribution across both broadcast and FAST platforms, we’re diversifying our entertainment business, extending our reach to new audiences, and advancing a scalable, free, ad-supported model that complements our broader portfolio and supports our long-term growth strategy.”
