Matrix Solutions, known for its media-focused global ad sales platform, has won over FOX Television Stations. The owner of properties including WTXF-29 in Philadelphia and KTTV-11 in Los Angeles has selected the Monarch revenue management and CRM platform to drive operational efficiency, enhance visibility, and optimize advertising revenue across their growing portfolio of linear, digital, OTT, and CTV channels.
With the increasing complexity of managing diversified revenue streams, FOX Television Stations sought a centralized, intelligent system to unify their forecasting, pipeline management, and budgeting efforts.
“As media organizations diversify their revenue models, the ability to connect data sources, streamline workflows, and maintain visibility across all channels is more critical than ever,” said Brenda Hetrick, President of Matrix Solutions. “We’re thrilled to support Fox with Monarch’s enterprise-grade forecasting and revenue management capabilities. Monarch will deliver the insights and agility needed to navigate the evolving ad landscape while enabling a consistent, strategic approach to customer engagement and revenue growth.”
Matrix added that FOX Television Stations will leverage Monarch’s advanced tools to optimize revenue streams by centralizing sales data and automating workflows across all media types, allowing for real-time analytics and actionable insights. Additionally, enhanced customer engagement is at hand “through seamless contact management, enabling their teams to better understand client needs and deliver strategic, multichannel advertising solutions.”
“Our investment in Monarch underscores our commitment to modernizing ad sales with smarter tools that unlock new revenue opportunities,” said Sheila Bruce, Senior Vice President of Ad Sales at FOX Television Stations. “The platform equips our team with the visibility and agility needed to better serve our clients and grow our business across every screen and platform.”
Monarch is currently deployed by over 10,000 users and manages more than $11 billion in annual media ad revenue.
