Tik Tok has unveiled a Focused View Campaign that will begin charging advertisers for ads that are watched for at least six-seconds.
Focused View, according to Tik Tok, “Means that ads are shown to users who are truly paying attention and voluntarily engaging with the brand. In an ever-changing digital marketing world where returns on ad spend are increasingly valued, Focused View offers a way for brands to engage with their audiences more effectively and cost-efficiently.”
Brands will pay only for ads that are watched or interacted with, whatever comes first, for at least six seconds.
