The woman who serves as Manager of Integrated Marketing and Project Management for Urban One, parent of both Radio One and syndicated audio content arm Reach Media, has been named President-Elect of the Mentoring and Inspiring Women in Radio, Inc., non-profit organization.
Lori Flowers brings more than 20 years of experience in the radio and media industry to the role. “Known for her ability to develop innovative, multi-platform marketing programs, she has built a career centered on driving revenue, fostering meaningful brand partnerships, and creating opportunities for growth across the industry,” the MIWs noted.
Flowers will officially assume the role of President in 2027 and succeeds Sheila Kirby, who has served as MIW Board President since 2025 and will transition to Past President.
Currently, Flowers leads integrated marketing initiatives for Radio One stations and Reach Media’s nationally syndicated shows. Previously, she served as Marketing Director for Radio One’s stations in Atlanta, overseeing strategy and promotions for the properties.
“Lori is truly a light in this industry, someone who consistently shows up with intention, generosity, and a commitment to lifting others,” said Kirby. “She brings both strategic clarity and a strong sense of purpose to everything she does, and I have no doubt she will continue to push MIW forward while creating meaningful opportunities for women across the business.”
Flowers added, “MIW has played an important role in supporting and developing women across our industry, and I’m honored to step into this position. As the industry continues to evolve, it’s critical that we not only support women entering the business, but also create clear, intentional pathways for women, especially women of color, to grow into leadership roles. I’m focused on building on MIW’s strong foundation while expanding access, strengthening mentorship, and ensuring the next generation of leaders is equipped to move this industry forward.”
