Five get return call for The CW


The CW Network announced early pickups to five series for the 2010-’11 season. The four drams and one reality series are stalwarts of the network’s lineup, although one is but a freshman.

The series receiving early renewals include this season’s breakout hit “The Vampire Diaries,” The CW’s most-watched show (4.6 million viewers) and the network’s number one show among adults 18-34 (2.5/8). The Vampire Diaries premiere generated the largest audience in network history for a series debut (5.7 million total viewers) and has improved The CW’s performance Thursday at 8:00 p.m. by 114% among women 18-34 this season.

The network also renewed fan favorite “Supernatural,” which will enter its sixth season next year. It has improved over last season among women and adults 18-34 (29% and 8%, respectively) this season.

Also given an early pickup for next season is “Gossip Girl,” which is The CW’s number one show among its target demographic of women 18-34. “90210” is also coming back. The network notes that DVR playback is nearly doubling its women 18-34 live-only ratings once live+7 data is included.

On the reality side, Wednesday anchor “America’s Next Top Model” will also be back for cycles 15 and 16 with superstar Tyra Banks and new groups of aspiring models. CW notes that Top Model continues to rank second in the competitive Wednesday 8:00 p.m. hour among young women 18-34 (3.4/10).